Product Page Redesign concept for GreenPeople, developed as part of a design task. Instead of completely overhauling their brand, I focused on refining the GreenPeople brand and website structure to achieve a more luxurious aesthetic. I reduced their green-heavy colour palette in favour of a subdued, minimalist style and introduced a new, softer sans typeface to pay homage to their heritage. To support my design decisions, I analysed GreenPeople’s current competitors, audience, and target demographic, ensuring that my design didn’t deviate too far from their existing audience.