POMP Flowers marked my first venture at Underwaterpistol back in 2021, and my involvement commenced around the time of the MVP store’s imminent launch.

I was required to develop the MVP design into a conversion-focused, commercial website, as opposed to an editorial-first style which the MVP followed. This consisted of a more detailed homepage design, product listing template, blog design, and cart page.

As of 2024, POMP now have the ‘Reformation’ Shopify theme active on their site and have archived their custom build. This could be due to the new features and flexibility Shopify 2.0 allows.

Design Direction:

Sara Azmy



Photography Art Direction:

Fran Boyd

Personal Contributions:

Competitor Analysis
Site Mapping
UI Design