Elizabeth Scarlett approached Underwaterpistol seeking a comprehensive refresh of their ecommerce experience.

I led the discovery session, during which we analysed their competitors, customer pain points, and business goals. Subsequently, another designer at Underwaterpistol created a low-fi wireframe design for the new store.

Based on this, I presented multiple design direction options for Elizabeth Scarlett and used them as a foundation to develop the remaining pages.

It’s worth mentioning that after the launch, the in-house marketing department at Elizabeth Scarlett installed a no-code page builder. Consequently, the live theme no longer reflects the originally developed website, and as a result, it has been moved to my Lab folder.