UX/UI Design and Email Marketing for Kelly Loves, an Asian food and snack retailer.

Kelly Loves provides customers with authentic, tasty Japanese and Korean food. They came to Velstar looking to revamp their ecommerce presence, and I was required to lead the entire design side of this project which covered UX/UI Design and Email Marketing.

85% increase in sales revenue.

116% increase in total orders.

Design Direction:

Richard David

Development:

Velstar

Personal Contributions:

Competitor Analysis
Concept Ideation
Email Marketing Design
Marketing Collateral
Prototyping
UI Design
UX Auditing

The ecommerce team at Kelly Loves wanted a website that showed a through-line from their packaging and retail experience, whilst also educating potential new customers.

The project kicked off with a thorough analysis of the existing website to identity pain points that were hindering the conversion rate.

Using this information, I developed a new user flow that streamlined the customer journey and addressed these pain points, whilst optimising the website’s visual design.

The project was split into two phrases:

  • Phase 01 was an MVP site featuring a Homepage, Product Listing Page, Product Detail Page, and Cart redesign.
  • Phase 02 focused on new avenues of conversion such as: Subscription services, build-your-own-box, and a product finder quiz.
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