UX/UI Design and Email Marketing for Kelly Loves, an Asian food and snack retailer.

  • Creative Direction, Graphic Design, UX/UI Design

The ecommerce team at Kelly Loves wanted a website that showed a through-line from their packaging and retail experience, whilst also educating potential new customers.

The project kicked off with a thorough analysis of the existing website to identity pain points that were hindering the conversion rate.

Using this information, I developed a new user flow that streamlined the customer journey and addressed these pain points, whilst optimising the website’s visual design.

The project was split into two phrases:

  • Phase 01 was an MVP site featuring a Homepage, Product Listing Page, Product Detail Page, and Cart redesign.
  • Phase 02 focused on new avenues of conversion such as: Subscription services, build-your-own-box, and a product finder quiz.
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