BullyBillows are leaders in the pet-accessory industry, focusing on sturdy and stylish dog harnesses, leads, and collars.

When BullyBillows approached Velstar, their aim was clear: to elevate their entire online presence and establish themselves as a leader in the industry. As a comprehensive digital agency, we were excited to embark on this transformative journey with them.

Design Direction:

Richard David




Richard David

Personal Contributions:

Competitor Analysis
Concept Ideation
Marketing Collateral
Stakeholder Interviews
UI Design
User Research
UX Auditing

Our collaborative efforts focused on revitalising their brand identity, enhancing the user experience through intuitive UX/UI design, implementing the latest Shopify 2.0 features, creating and launching an engaging Amazon Storefront, and optimising their email marketing campaigns.

I took on the task of elevating BullyBillows’ online presence and creating a cohesive brand experience across various digital platforms. Through a meticulous brand identity refresh, I refined and modernised the visual elements, capturing the essence of the brand while infusing it with a fresh and contemporary aesthetic.