BullyBillows – Handee

UX/UI Design & Brand Elevation for BullyBillows, leaders in the pet-accessory industry.

BullyBillows are leaders in the pet-accessory industry, focusing on sturdy and stylish dog harnesses, leads, and collars.

When BullyBillows approached Velstar, their aim was clear: to elevate their entire online presence and establish themselves as a leader in the industry. As a comprehensive digital agency, we were excited to embark on this transformative journey with them.

83% increase in conversation rate.

106% increase in sales revenue.

Design Direction:

Richard David

Development:

Velstar

Branding:

Richard David

Personal Contributions:

Branding
Competitor Analysis
Concept Ideation
Design Systems
Email Marketing
Marketing Collateral
Prototyping
Stakeholder Interviews
UI Design
User Research
UX Auditing

Our collaborative efforts focused on revitalising their brand identity, enhancing the user experience through intuitive UX/UI design, implementing the latest Shopify 2.0 features, creating and launching an engaging Amazon Storefront, and optimising their email marketing campaigns.

I took on the task of elevating BullyBillows’ online presence and creating a cohesive brand experience across various digital platforms. Through a meticulous brand identity refresh, I refined and modernised the visual elements, capturing the essence of the brand while infusing it with a fresh and contemporary aesthetic.