Sculpted by Aimee

Sculpted by Aimee stands as Ireland’s premier beauty brand, an establishment born from the creative vision of beauty influencer Aimee Connolly.

Design Direction:

Richard David



Personal Contributions:

Brand Development
Competitor Analysis
UI Design
User Research
UX Auditing

Although the redesign of Sculpted by Aimeeā€™s website was part of my role at Velstar, it has been a real passion project for me. It has not only allowed me to seamlessly blend my technical prowess with an authentic appreciation for the beauty industry but also provided a platform to introduce innovative features to elevate the brand’s online presence.

Upon joining Velstar in 2022, Sculpted by Aimee was already a valued client, and my initial analysis revealed certain friction points in their existing website structure. Recognising the potential afforded by Shopify 2.0’s advanced features, I advocated for a comprehensive redesign, leveraging my expertise to create a digital environment that not only addressed existing issues but also laid the foundation for a more seamless and engaging user experience.

Plus, even more revolutionary features launching in Q2 2024.