Clarendon Fine Art

Clarendon Fine Art, an esteemed member of the World’s Leading Gallery group, stands as a distinguished purveyor of Modern and Contemporary art, boasting an impressive network of over 50 galleries spanning the globe.

This ambitious project was an exciting collaboration between Velstar and Quickfire Digital, where I took the lead in UX/UI Design on behalf of Velstar, while Quickfire spearheaded the development phase.

Design Direction:

Richard David

Development:

Quick Fire Digital

Personal Contributions:

Competitor Analysis
Prototyping
Site Mapping
Stakeholder Interviews
UI Design
User Research
UX Auditing

One of the primary objectives was to create an immersive online experience that would captivate art enthusiasts and collectors alike. Leveraging cutting-edge technology, we introduced Augmented Reality (AR) onto the Product Page, allowing users to virtually visualise the artwork in their own spaces. This transformative feature brought the art to life, enabling potential buyers to envision the piece within their homes, fostering a deeper connection and facilitating confident purchasing decisions.

Understanding the significance of personalised experiences, we implemented a dynamic system that adapted the product collection based on the user’s nearest Clarendon Fine Art gallery. This innovative approach ensured that each visitor was presented with artworks that were geographically relevant, enhancing the sense of connection and encouraging potential buyers to engage further.

The UX/UI Design process was approached with meticulous attention to detail, taking into account the unique characteristics of Clarendon Fine Art’s brand identity. We carefully curated a visually captivating and intuitive interface that reflected the world-class calibre of Clarendon Fine Art.